Logo Nina Koerber
Logo Nina Koerber
iPhone with app logos from projects I worked on like EnBW, yello, Sixt Leasing, we22. Mutabor, Eurovia.
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Happy Users,

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Better Business.

Hi, I'm Nina 👋 an independent Creative Director working in digital. I specialize in user experience design, UX strategy, and branding. My goal is to help clients craft digital touchpoints that strike the perfect balance between what users want and what businesses need for success.

You've come to the right place if your website or app urgently needs a makeover or you want to develop a new digital solution from scratch.

Image of Nina Körber, dark haired woman with glasses, leaning against a concrete wall

selected

Work*

* As many of my projects are confidential, you will only find a small teaser of my work here. If you are interested in further examples of my work, I will be happy to send you a PDF.

Image of my work for EnBWImage of the login screen of the future zuhause+ app

energie baden-württemberg

In 2022/2023, I supported the zuhause+ team of the energy company EnBW in the development of a 3-5 year vision and associated MVP concept for the future of modern energy management.

Services: Research & analyses, planning of user tests, product vision & strategy, MVP design, 5 app prototypes
Role: UX Strategist and Consultant
Client: Energie Baden-Württemberg

Different images of the Mutabor website, illustrating the new design with motionimages of the new mutator website, illustrating the nice motion concept

MUTABOR WEBSITE

In collaboration with the two founders, we created a dynamic new look that showcases the work in an eye-catching way and does justice to the agency's image. www.mutabor.de

Services: Content audit, website concept, animation concept, UX/UI, implementation support
Role: Creative Director Digital
Agency: Mutabor

Image of the IAA app in the surrounding of the fairImage of the IAA app in the surrounding of the fair

IAA MOBILITY

To kick off the new IAA concept in Munich, we developed an innovative trade fair app concept together with the VDA that provides visitors with extensive new services.

Services: Concept, UX/UI design, implementation support based on a whitelable app, design system
Role: Creative Director Digital
Agency: Mutabor Technologies

Image of my work for the transition of SIXT Leasing to AllaneImage of my work for the transition of SIXT Leasing to Allane

SIXT LEASING

Sixt Leasing commissioned Mutabor with the rebranding and the complete transition strategy for the rebranding under the name ‘allane’. The UX team and I accompanied this 360° strategy development from a digital perspective.

Services: Supplementary workshop preparation & follow-up, recommended actions for the transition phase in digital touchpoints
Role: Creative Director Digital
Agency: Mutabor Technologies

Semi-abstract image that visualizes  collaboration between people using smartphonesSemi-abstract image that visualizes  collaboration between people using smartphones

GLOBAL PHARMA

At Mutabor, we developed a genuine product innovation for one of the world's largest pharmaceutical companies using a customised design thinking process. The product was successfully launched and is being rolled out worldwide.

Services: Planning, implementation and analysis of extensive co-creation workshops. MVP concept, design and implementation support.
Role: Creative Director Digital
Agency: Mutabor

Image of the Hive dashboard conceptImage of the Hive dashboard concept

HIVE WEB-APP

Co-development of an innovative fulfilment platform for the ex-startup HIVE. Co-creation workshop with founders. From wireframe to finished dashboard interface design in 14 days.

Services: Workshop-Moderation und Facilitation, Personas, Wireframes, Prototypen, Dashboard Design, User Flows.
Role: UX/UI Designer
Agency: MVP Factory

Image of my UX analysis for yello, energy supplierImage of my UX analysis for yello, energy supplier

YELLO

As part of the rebranding of yello, we provided support with a comprehensive UX analysis and worked with the customer to define requirements for the successful relaunch.

Services: UX analysis of existing websites and apps, workshop moderation, design principles.
Role: Creative Director Digital
Agency: Mutabor

Website on iPhone, Eurovia Icon, wireframes and design guidelines from the collaboration with EUROVIA group GermanyWebsite on iPhone, Eurovia Icon, wireframes and design guidelines from the collaboration with EUROVIA group Germany

EUROVIA

For the road construction group EUROVIA, we developed a modern web concept that offers different content depending on the user's location thanks to location-based services.

Services: Workshop planning, content audit, design principles, wireframes, MVP concept
Role: UX/UI Designer
Agency: RCKT

Image of my work for BMW and Bild ZeitungImage of my work for BMW and Bild Zeitung

15 YEARS IN MARKETING

Before my career in the digital sector, I worked for over 10 years as an art director / creative director in renowned creative agencies and played a key role in the development and realisation of many well-known advertising campaigns.

Services: Conception of integrated marketing campaigns, looks & layout, shooting & TV support, pitches
Accounts: BMW, Volkswagen, Opel, Deutsche Telekom, Nivea, Bild, Burger King, McDonalds, uvm.

my

services

Synergizing Strategy, UX Design, and Marketing for Peak Performance

Specializing in the development of product visions and MVPs (minimum viable products) for websites and mobile apps, my approach blends strategic groundwork with the creation of aesthetically pleasing products tailored to client requirements. This approach consistently yields tangible improvements in key success metrics, including enhanced NPS scores, increased MAU, and higher download rates.

With my in-depth expertise in the disciplines of ‘UX/UI’ and ‘advertising’, I can effectively contribute to the development of holistically successful brand communication. This not only improves functionalities, but also increases the emotional connection between users and products, which in turn demonstrably leads to more engagement and conversion.

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iPad with example of an empathy map.

01

Research & Analysis

Better, fact-based decisions are made on the basis of sound research. I sift through existing data for you, research new information, analyse the results and present valuable findings in a clear and concise manner.

  • + Planning and realisation of user tests & interviews
  • + Research on competition, benchmarks, trends
  • + Flow and UX analyses
  • + Powerpoint presentations for stakeholders

Planung und Durchführung von User-Tests & Interviews

Research zu Wettbewerb, Benchmarks, Trends

Flow- und UX-Analysen

Powerpoint-Präsentationen für Stakeholder

Research on competition, benchmarks, trends

Flow and UX analyses

Planning and implementation of user tests & interviews

PowerPoint presentations for stakeholders

02

Product Vision & MVP Concept

Quickly from the initial idea to the product ready for realisation - I support companies in the rapid development of innovative concepts and their go-live.

Product Vision + UX Strategy

Roadmap development

Wireframes

UX/UI Design

Rapid Prototyping

  • + Product Vision / UX Strategy
  • + Roadmap development
  • + Wireframes
  • + UX /UI Design
  • + Rapid Prototyping
Laptop with strategy charts.
Image of Co-Creation Workshop with EnBW

03

Co-creation & workshops

Workshops are often a sensible investment to get to know each other quickly and transfer knowledge comprehensively. Each workshop is individually designed for the project and team.

  • + 2-3 hour kick-off workshops or impulses
  • + 4-8 hour co-creation workshops
  • + Design sprints
  • + Live or remotely executable

2-3 hour kick-off workshops or impulses

4-8 hour co-creation workshops

Design sprints lasting several days

Can be carried out live or remotely

Happy

Clients

‘In 2021, Nina Körber and her team at Mutabor developed an innovative, digital product for Pfizer in just 9 months. Her structured approach led us purposefully from the product vision to the successful implementation of the MVP. I found Mrs Körber to be extremely competent and can highly recommend her. If you want to develop creative ideas and implement them effectively, Nina Körber is the right person to contact.’

Thomas Kleine, Country Digital Lead, Pfizer Germany

‘In Nina, we found a partner who was able to effortlessly address and combine the challenges of the energy market, the Group's requirements and customer needs. Through product discovery, Nina supported our goal of aligning our app for the future. The findings led to new perspectives and set new standards. I would be delighted to work with her again in the future.’

Janina Bijjou, Product Lead Energie Baden-Württemberg

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Short

CV

Short CV

2022-2023 Freelance UX Strategist, EnBW, Part-time & remote

Development of a 3 to 5-year strategy and MVP design for a B2C app.

2020-2022 Creative Director Digital, Mutabor, Part-time & remote

Development and management of a 10-person design team for digital product development.

2017-2020 Freelance UX/UI Designer

Clients: we22, Eurovia, Hive, IG Metall, TestingTime, Tribal DDB, RCKT.

2006–2017 Freelance Art-Director/Creative Director Advertising & Design

Accounts: Volkswagen, BMW, Opel, Deutsche Telekom, Vodafone, Bild Zeitung, Nivea/Beiersdorf, OBI, Burger King, uvm.

more about me on LinkedIn

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