In 2022/2023, I supported the zuhause+ team of the energy company EnBW in the development of a 3-5 year vision and associated MVP concept for the future of modern energy management.
energie baden-württemberg
MUTABOR WEBSITE
In collaboration with the two founders, we created a dynamic new look that showcases the work in an eye-catching way and does justice to the agency's image. www.mutabor.de
Services: Content audit, website concept, animation concept, UX/UI, implementation support
Role: Creative Director Digital
Agency: Mutabor
IAA MOBILITY
To kick off the new IAA concept in Munich, we developed an innovative trade fair app concept together with the VDA that provides visitors with extensive new services.
Services: Concept, UX/UI design, implementation support based on a whitelable app, design system
Role: Creative Director Digital
Agency: Mutabor Technologies
SIXT LEASING
Sixt Leasing commissioned Mutabor with the rebranding and the complete transition strategy for the rebranding under the name ‘allane’. The UX team and I accompanied this 360° strategy development from a digital perspective.
Services: Supplementary workshop preparation & follow-up, recommended actions for the transition phase in digital touchpoints
Role: Creative Director Digital
Agency: Mutabor Technologies
GLOBAL PHARMA
At Mutabor, we developed a genuine product innovation for one of the world's largest pharmaceutical companies using a customised design thinking process. The product was successfully launched and is being rolled out worldwide.
Services: Planning, implementation and analysis of extensive co-creation workshops. MVP concept, design and implementation support.
Role: Creative Director Digital
Agency: Mutabor
HIVE WEB-APP
Co-development of an innovative fulfilment platform for the ex-startup HIVE. Co-creation workshop with founders. From wireframe to finished dashboard interface design in 14 days.
Services: Workshop-Moderation und Facilitation, Personas, Wireframes, Prototypen, Dashboard Design, User Flows.
Role: UX/UI Designer
Agency: MVP Factory
YELLO
As part of the rebranding of yello, we provided support with a comprehensive UX analysis and worked with the customer to define requirements for the successful relaunch.
Services: UX analysis of existing websites and apps, workshop moderation, design principles.
Role: Creative Director Digital
Agency: Mutabor
EUROVIA
For the road construction group EUROVIA, we developed a modern web concept that offers different content depending on the user's location thanks to location-based services.
Services: Workshop planning, content audit, design principles, wireframes, MVP concept
Role: UX/UI Designer
Agency: RCKT
15 YEARS IN MARKETING
Before my career in the digital sector, I worked for over 10 years as an art director / creative director in renowned creative agencies and played a key role in the development and realisation of many well-known advertising campaigns.
Services: Conception of integrated marketing campaigns, looks & layout, shooting & TV support, pitches
Accounts: BMW, Volkswagen, Opel, Deutsche Telekom, Nivea, Bild, Burger King, McDonalds, uvm.